“I’m interested in not just making people look good, but feeling good, too,” said Aveda founder Horst Rechelbacher, who was mapping out the European debut of Intelligent Nutrients, his plant-based beauty line at the fair’s new green space dubbed Cosmoprof Nature.
The brand is set to roll out in London’s newly renovated Selfridges beauty hall this spring and will open in Hong Kong at Lane Crawford and Nicole in the fall. Rechelbacher is in talks with a Japanese distributor and the product is stocked in 250 Whole Foods’ stores in the U.S. as well as Barneys New York. His main contention is that cosmetics should only be used if the body can tolerate them. “If luxury makes you sick, it is outdated,” said Rechelbacher.
Antonio Argentieri, president of L’Erbolario and Unipro’s natural cosmetics division, pointed out the natural cosmetics market is growing more than any other segment within Italy’s cosmetics industry.
In 2009, the market grew 4.9 percent compared with 0.8 percent for the total market, even though natural products only represent 3.7 percent. One of the strengths of the market, according to Argentieri, is that “natural consumers have more fidelity.” He proudly notes his company has a 37 percent market share in health food stores, representing half of the distribution in this category. L’Erbolario also outstripped the growth of this sector with an 8.8 percent gain in 2009. Argentieri sees no slowdown in the growth of the natural category.
Lepo, one of the few producers of natural makeup, launched a new concept of baked products, mineral powders mixed with a type of clay and water and baked like a cake, in Tuscan-inspired colors. The range also features two completely organic products — a foundation consisting of shea butter, almond and jojoba oils that retails for 20 euros, or approximately $27, and a mascara with additional iron oxide for color, that retails for 14 euros, or approximately $19.
Mark Wuttke, president of the Wuttke consultancy group, suggested the reason the industry is not being wholeheartedly embraced is because leading cosmetic manufacturers need to step up and support a bigger piece of the sector.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty