By  on May 2, 2008

Members of the natural products industry gathered Thursday morning to reveal a seal that can be placed on qualifying products, which will set them apart from those that merely use the term "natural" as a marketing tool.

About 100 members of the media and beauty industry attended the press conference on the 36th floor of the Mandarin Oriental New York, listening to leaders of the industry discuss the Natural Certification Program and Seal of Approval, efforts that will help consumers make product choices that are in line with what products' labels say they are.

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