Necessary Objects has signed a licensing agreement with HYP Intimates to produce and distribute a collection of lingerie, sleepwear and robes bearing the Necessary Objects name.
The 40-piece collection will include sleepwear, bras, panties, corsets, chemises, full slips and petticoats. U.S. distribution will be aimed at 5,000 doors of major department stores and specialty chains that sell accessories and young contemporary apparel by Necessary Objects. Shipments begin in July. The line later will be sold in Japan, Canada, Australia, New Zealand, the U.K., Russia and Israel, said Hy Lanaido, president of sleepwear and intimates at HYP.
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