When Kirstie and Aisling McDermott chatted about blackhead-busting Silver Powder by Mario Badescu, stores in Dublin, the sisters’ hometown, ran out of the product quicker than you can say “zit zapper.” Of course, the fact that the siblings, who founded beauty blog Beaut.ie, were “chatting” with about 130,000 visitors to their Web site certainly helped.
The McDermotts are part of a new breed of beauty mavens who, because of their close contact with end consumers, are increasingly garnering attention from brands. “We treat many of them as we would any member of the beauty media,” says Nina White, deputy general manager and senior vice president of marketing for L’Oréal-owned Lancôme.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"