With the help of J. Lindeberg founders Johan and Marcella Lindeberg, Justin Timberlake's William Rast brand is about to fully clothe some sexy ladies.
Timberlake and his childhood friend-turned-business partner, Trace Ayala, have teamed up with Paris68, the Lindebergs' New York-based independent design consultancy, to launch women's and men's sportswear collections under the William Rast label. The lines will be ready for fall 2008 selling.
Under the collaboration, the Lindebergs are creative directors (Marcella creating women's and Johan designing men's) and are also responsible for all aspects of the sportswear production. The line will be designed to complement Rast's two-and-a-half-year-old contemporary denim collection, which is sold in high-end department and specialty stores including Nordstrom, Neiman Marcus, Bloomingdale's and Saks Fifth Avenue. The denim will continue to be produced by the Rast brand's parent company, the Los Angeles-based People's Liberation.
"I have always admired the modern designs and sophisticated aesthetics of Johan and Marcella Lindeberg," said Timberlake, who has worn J. Lindeberg for years, many times onstage. "I am really excited that we have the chance to develop these strong collections together and that my vision for a complete William Rast lifestyle brand is in the hands of two of my most favorite designers."
The relationship with the Lindebergs came about after a meeting at a Los Angeles hotel over the summer, which led to talks about a creative collaboration.
"Justin is just a really good Southern boy," Marcella said. "Everyone who meets him just adores him. He's smart and has this drive and charisma that makes working with him such a pleasure."
With that said, Marcella said it has been a challenge to capture the William Rast girl.
"Having Justin in front of you is great, don't get me wrong," she said. "But I think that makes it easier to design the men's wear. The William Rast guy is already defined. There is no real William Rast girl. We had to invent her."
And invent is what Marcella did. A native of Italy, Marcella admitted she is far from a Southern girl herself, she has never even been to Tennessee, from where both Timberlake and Ayala hail. The guys stressed to the Lindebergs that they wanted the line to be a clear reflection of themselves — where they live today, in Los Angeles, blended with their Southern roots."I did a lot of research on Tennessee and while I found a lot about Elvis Presley, I wanted to dig deeper to find more about the state," she said. "It was very important for me to understand the culture."
The result will be what she described as a collection of sportswear with a "sexy tomboy attitude," with intricately constructed T-shirts, tailored jackets, high-waisted skirts and fitted pants. Marcella said she will use a lot of men's wear fabrics, such as wool herringbone, to create the more feminine silhouettes. Prices haven't been set but are expected to be in line with the denim, which wholesales between $90 and $100.
"There's also a lot of silks, but there is nothing sleek about them, they've been washed for more of a tough look," she said.
While the William Rast brand has only been in business for a few years, this isn't the company's first attempt at a full sportswear mix. In October 2006, Timberlake and Ayala presented a full collection during Los Angeles Fashion Week. The event turned into the hottest ticket in town, as the show also included a Timberlake performance. Despite the fanfare, the collection never took off, and Ayala said they decided to scale back.
"From the beginning, this brand was meant to be a lifestyle brand; we never really said we were going to be a denim brand," Ayala said. "But we decided it was best to get the denim right before we decided to move on to the next thing. Now we have a great selling jeans line and we are confident that we are ready to get into sportswear."
William Rast chief executive officer Colin Dyne declined to give first-year sales estimates for the sportswear, but said, "We are expecting the collection to contribute significantly to our overall sales in the second half of 2008 and more so for 2009."
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews