BANANA REPUBLIC GOES GREEN: Preparing for Earth Day on April 22, Banana Republic will launch a 50-piece eco-friendly green collection for women and men that will hit stores on April 8. The collection, made of renewable or sustainable fabrics like bamboo and organic cotton, retails from $24 to $150, and will be a continuing concept. From April 22 to 27, Banana Republic will donate 1 percent of all in-store sales, to a maximum of $100,000, to Trust for Public Lands, a nonprofit national land conservation organization. Parent company Gap Inc. also is coordinating regional volunteer activities in San Francisco and New York where customers can volunteer alongside Banana Republic employees on April 27. CLUB MONACO DIPS INTO SWIM: Club Monaco is adding a poolside presence to its stores for spring, with a capsule swimsuit, sunglasses and cover-up collection. For women, there are three swimsuit styles, all retailing for $89: a triangle palm print bikini, a black-and-white polkadot bandeau, and a solid black with a triangle top. When they hit all Club Monaco stores globally in May, sunglasses will start at $79 and pareos will go for $39.
TECHNO TOP: Lululemon Athletica has teamed with NuMetrex, a Textronics Inc. brand specializing in body-sensoring clothes, to create a "heartbeat tank" that monitors heart rate, calories burned and time spent exercising. The running top, made of a quick-drying nylon-Lycra blend, contains patented fabric sensors, and the shelf bra has a pocket for a compatible snap-in transmitter to convey data to a compatible watch or cardio machine. "This seamless garment is constructed for the athlete who is looking to monitor their heart rate without the traditional strap," said Deanne Schweitzer, Lululemon Athletica product manager. Available in three colors (peacock blue, anise and black), the tank retails for $74 in Lululemon stores.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)