RYKA & KELLY: After gracing January's cover of Fitness, Kelly Ripa is venturing into activewear design. The sprightly TV personality just signed a three-year contract with Ryka, an active brand owned by American Sporting Goods, to codesign an apparel and footwear collection launching for fall. The working title for the line is the Kelly Ripa Collection for Ryka, and the price range and distribution are still to be determined. She'll also serve as the brand's official spokeswoman. Ripa, a runner and Physique 57 [club and class] devotee who received Ryka shoes and running shorts from the company after discussing her fitness routine on the air, said she will be "as involved as humanly possible" in the design process. "I don't want to just slap my name on something," she said, adding she likely will wear her line in any fitness segment on "Regis & Kelly." "I'm also a human guinea pig for the product line. I actually wear it and decide what works, what fits well and what doesn't." The company said it chose Ripa — who will be appearing in print ad campaigns, online programs and in-store point of purchase packages — because of her commitment to an active lifestyle.
PRANA BUSY ON REVIEW: Prana may be on review by Liz Claiborne Inc., but the activewear brand is still aggressively expanding its business. Following the winter 2007 men's launch of Scapegoat, its premium outerwear line, Prana is adding a women's collection for fall. Wholesaling from $225 to $325, the line will be sold in specialty outdoor stores and boutiques. Door counts and volume estimates are still in the works. Since Prana was put up for sale by the $4.99 billion Claiborne in July, it has opened its first freestanding retail doors and launched Scapegoat. The company is one of only four brands left waiting to hear its future, and analysts speculate that when the niche active brand's fate is decided in the next two months, it will either go for a high price or be kept and expanded by Claiborne. ICONIX'S FIRST DANSKIN CAMPAIGN: It's been almost a year since Iconix bought Danskin, and the branding company is pumping "seven figures" into repositioning the dance brand with an ad campaign that breaks this week. It's the first ad campaign for Danskin under the Iconix umbrella, and features Matthew McConaughey's girlfriend, model Camila Alves, whose pregnancy was just announced. "With the ads, we are trying to encourage people to take a different look at Danskin — it's fashion and performance," said Dari Marder, chief merchandising officer of Iconix. "It has such a great history in dance, but also great fashion heritage." With the tag line "everything you remember and more," the ads will appear in March issues of magazines from Self to In Style to Hamptons, said Marder.NHL ENLISTS MILANO TO TOUCH FANS: The National Hockey League has partnered with actress Alyssa Milano and G-III Apparel Group for an NHL version of the Touch by Alyssa Milano clothing line. This is the latest extension on Milano's licensed brand, which was introduced last year with Major League Baseball and also added National Football League, National Basketball Association and the Collegiate Licensing Co. this year. Launching in February, the misses' collection, targeting the female fan, includes outerwear, tops, denim and dresses. Wholesaling for $25 to $50, the line will be available at Shop.com, NHL.com, NHL arena team stores and select retailers in the U.S. and Canada. To promote her collection, Milano will attend the 2008 NHL All-Star Weekend celebration in Atlanta this weekend.
BLACK FLEECE OR BLACK SHEEP?: Thom Browne's avant-garde Black Fleece collection may be feeling like a bit of a black sheep at preppy Brooks Brothers, where sources said the debut collection may not be receiving the welcome from customers the retailer had expected. After Browne's four-season deal ends, Brooks Bros. may rotate the higher-end label to another guest designer, sources said. But Lou Amendola, Brooks Bros. chief merchandising officer, who has run the niche program, said in a statement, "Overall, we are very happy with the results with the Black Fleece project and our relationship with Thom Browne. The project has been very successful for us on many levels. We are only halfway into Thom's contract and about to deliver the second collection, and it would be entirely premature to speculate what will come next. We will obviously be discussing this in the coming months and look forward to seeing how the project evolves." INCA STORE LAUNCH: Resort brand Inca has opened its first store at 976 Lexington Avenue in Manhattan. The 700-square-foot space sells chic resort essentials, like embroidered and embellished swimwear, bohemian caftans, luxe pillows, towels and beach bags, from $100 for a towel to $400 for the most expensive caftan. Stephanie Hirsch started the brand 10 years ago, and Stacy Josloff partnered with her in 2004 to launch incagirl.com. "The Upper East Side seemed to be the ideal place to dip our toes in the water with our first boutique — the women in this zip code are always jetting off to fabulous locales," Josloff said. The store offers a made-to-measure program where runway looks can be customized to ensure a perfect fit. Next, Inca plans to open its second store in Miami in March.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye