In a diversifying landscape of devices and a smattering of social platforms, consumers are keeping it simple. Nielsen’s 2016 Social Media report revealed that despite the slew of options individuals have at their fingertips, Facebook still dominates the majority of social engagement, especially with Millennials — sorry, Snapchat. The report also confirmed that research, communication and shopping are increasingly performed on mobile devices.The report detailed the top social networking platforms on smartphones and desktops. In September 2016 Facebook secured the top position on both devices even though usage levels varied dramatically. Including web and app use, almost 179 million unique users visited Facebook on a smartphone. On PCs, Facebook secured just over 90 million unique visits. It was between Twitter and Instagram for the second spot — Instagram won out in the smartphone sector at 91.5 million unique visitors during the same period; Twitter secured the second spot for PC unique visits at 32.7 million visits in September 2016 — nearly a third of the smartphone Instagram use.Regardless of usage frequency, individuals found that using social media was very or somewhat important to discover a brand’s new product or services. What are they buying? Online shoppers within the study’s segments — heavy, medium and light — all purchased clothing and accessories above other product offerings. Forty-eight percent of heavy and medium social media users — those who average daily three hours or more on social for the former; one or two hours daily for the latter — bought in this category within the last 12 months. Forty-one percent of light social users — those who refer to social media less than one hour per day — purchased clothing and accessories online. And they did so on mobile.Desktops aren’t obsolete quite yet. Adults continue to visit social media platforms on their PCs — 70.2 million per week in entirety. Compared to mobile social scouring, that’s chump change. Nearly 177 million adults weekly use smartphones to stay updated on all things social, accounting for 73 percent of total adult reach.As desktop use decreases — down three percent — mobile and tablets are both undergoing an uptick in usage among adults 18 and up, the report said. Power users with access to mobile devices fell, especially within the Millennial set (no surprise there), up seven percent totaling 97 percent of those polled year-on-year. Though adult women still have an edge on smartphone access — 88 percent — adult men are catching up, increasing their access by 12 percent, totaling 86 percent.Media consumption is thriving among adults of all generations with Millennials leading the charge. According to the report, adults between the ages of 18 and 34 spent 78 percent of weekly social minutes on a smartphone. Desktop use trailed at a meager 12 percent of social minutes — tablets amounted for only 10 percent of social minutes. The smartphone-heavy trend continued across generations — mobile use accounted for 69 percent of social minutes for adults between the ages 35-49 percent, and 63 percent for Baby Boomers.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)