By  on February 17, 2017
Shoppers turn to mobile devices for fashion shopping and buying.

In a diversifying landscape of devices and a smattering of social platforms, consumers are keeping it simple. Nielsen’s 2016 Social Media report revealed that despite the slew of options individuals have at their fingertips, Facebook still dominates the majority of social engagement, especially with Millennials — sorry, Snapchat. The report also confirmed that research, communication and shopping are increasingly performed on mobile devices.

The report detailed the top social networking platforms on smartphones and desktops. In September 2016 Facebook secured the top position on both devices even though usage levels varied dramatically. Including web and app use, almost 179 million unique users visited Facebook on a smartphone. On PCs, Facebook secured just over 90 million unique visits. It was between Twitter and Instagram for the second spot — Instagram won out in the smartphone sector at 91.5 million unique visitors during the same period; Twitter secured the second spot for PC unique visits at 32.7 million visits in September 2016 — nearly a third of the smartphone Instagram use.

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