A hat from the Riccardo Tisci's NikeLab x RT: Training Redefined capsule collection.


Since 2006, brand valuations — derived from a variety of metrics — have skyrocketed, and in the past year alone, apparel companies have been a key driver of those gains.

According to the just-released 2016 Brandz Top 100 Most Valuable Global Brands report from Millward Brown the aggregate brand value of the component companies grew 132 percent over the past 11 years. And in the past year, the combined valuations of those brands jumped 3 percent to $3.4 trillion from $3.3 trillion.

Topping the list of the top 10 most valuable luxury brands were Louis Vuitton at number one followed by Hermès and Gucci. The top 10 most valuable apparel brands had Nike at number one, which was followed by Zara and H&M.

Some of the notable findings of the report include: Amazon clocking the largest gain with a 59 percent year-over-year increase, which was followed by Facebook and Starbucks. And in the rankings, Facebook leapt seven places to secure itself as a top 10 brand at number five. And apparel was the fastest-growing category with a 14 percent year-over-year gain to $114 billion in brand value for the companies in the top 100.

Google pushed Apple aside to take the number-one spot on the top 100 with a brand value of $229 billion versus Apple at number two this year with $228 billion. Microsoft came in at number three with $121 billion in brand value.

The researchers said that cars are “seeing signs of disruption” as Tesla enters the segment’s top 10 for the first time with a $4.4 billion valuation. They also noted that “16 brands [are] from the fast-growing economies (versus 15 in 2015), with 15 from China and 1 from India.”

Top 10 Most Valuable Luxury Brands

Rank/Brand:                    Value (in $U.S. billions)

1. Louis Vuitton                    $28.5

2. Hermès                              $19.8

3. Gucci                                  $12.6

4. Chanel                               $10.3

5. Rolex                                  $8.2

6. Cartier                               $6.7

7. Burberry                            $4.6

8. Prada                                 $4.4

9. Tiffany & Co.                    $2.5

10. Christian Dior                $2.1

 

Top 10 Most Valuable Apparel Brands

Rank/Brand:                    Value (in $U.S. billions)

1.            Nike                        $37.5

2.            Zara                        $25.2

3.            H&M                      $12.7

4.            Uniqlo                   $8.6

5.            Under Armour     $6.7

6.            Victoria’s Secret    $6.3

7.            Adidas                     $5.3

8.            Next                        $5.2

9.           Ralph Lauren         $3.5

10.         Lululemon              $3.1

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