By  on January 3, 2013

BERLIN — New year, new look — for Nivea.

Starting this month, the 101-year-old skin-care brand is receiving a top-to-toe makeover from sustainability-focused designer Yves Béhar from agency Fuseproject. Best known for his $100 computer for the One Laptop Per Child initiative and the shoe box-eliminating “clever little bag” for Puma, Béhar has had carte blanche for the big blue from parent company Beiersdorf AG.

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