NEW YORK — Retailers looking to offset declines in nail color sales can look to lips, a category gaining usage even in younger consumers.
Women, especially Millennials who once eschewed vibrant lipsticks, are grabbing more lip products, prompting double-digit sales gains over last year, according to statistics gathered by The NPD Group Inc.
“In the U.S., lips are keeping in step with the nail color trend this year. Consumers are responding to the new options and innovations in beauty, and what better way than with some bold lips that make a statement,” said Karen Grant, vice president and senior global industry analyst, The NPD Group Inc.
NYC New York Color plans to capitalize on the rush to lip colors. “Lip really is the new nail,” said Laura Weinstein, vice president marketing Sally Hansen and NYC New York Color, during the debut of several 2014 NYC New York Color products. NYC, in fact, has a focus on lip with two major introductions — Expert Last Lip Color and City Proof Twistable Intense Lip Color. Weinstein said NYC continues to “translate prestige” trends at mass.
Expert Last is a long-wearing lipstick with high-impact color in 16 shades priced at $1.99. City Proof Twistable Intense Lip Color features velvety long-wearing color in a chubby stick form. Twelve colors are priced at $2.99.
Beyond lip, NYC showed two new mascaras, as well as new pencil eyeliners. The mascaras are Big Bold Volume by the Lash and City Proof Buildable Mascara. Realizing that despite a multitude of colors, women predominately buy black eye liners, NYC has introduced its Showtime Velvet Eyeliner Pencils in several shades of black.
Weinstein, who recently added more responsibilities for the Sally Hansen brand, was quick to add the Coty-owned franchise has ammunition to rev up nail. “Don’t say goodbye to nail,” she said, teasing about new product development in Sally Hansen for 2014. In the meantime, the value pricing of NYC is driving sales gains just under 6 percent, outpacing overall category sales growth of 2.6 percent, for the most recent 52-week period, said Weinstein.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty