NYDJ Apparel LLC is bringing its patented Lift Tuck Technology to the dress market and enlisting the aid of only its second spokeswoman, model and actress Bridget Moynahan, to help pave the way.
NYDJ, acquired by Crestview Partners in December, will add a 20-piece dress collection for fall priced to retail from $138 to $188 and initially be available in about 70 doors at Nordstrom, Bloomingdale’s and Lord & Taylor. While NYDJ has incorporated “tummy tuck” construction into its jeans and slacks, the dress category seemed a natural extension for the brand and its proprietary technology.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"