By  on July 16, 2014

NYDJ Apparel LLC is bringing its patented Lift Tuck Technology to the dress market and enlisting the aid of only its second spokeswoman, model and actress Bridget Moynahan, to help pave the way.

NYDJ, acquired by Crestview Partners in December, will add a 20-piece dress collection for fall priced to retail from $138 to $188 and initially be available in about 70 doors at Nordstrom, Bloomingdale’s and Lord & Taylor. While NYDJ has incorporated “tummy tuck” construction into its jeans and slacks, the dress category seemed a natural extension for the brand and its proprietary technology.

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