Online retailers will push consumers to make more of their holiday purchases earlier with offers of free shipping and accelerated promotional calendars, according to a survey conducted by BIGinsight for the National Retail Federation’s Shop.org division.
More than three in five online retailers — 61.6 percent — will start their holiday marketing and promotion campaigns by Halloween, up from 52.9 percent in the 2011 survey. Responding to a question not asked in last year’s survey, just 10.3 percent will not offer some kind of free shipping during the holiday season.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)