By  on October 24, 2012

Online retailers will push consumers to make more of their holiday purchases earlier with offers of free shipping and accelerated promotional calendars, according to a survey conducted by BIGinsight for the National Retail Federation’s Shop.org division.

More than three in five online retailers — 61.6 percent — will start their holiday marketing and promotion campaigns by Halloween, up from 52.9 percent in the 2011 survey. Responding to a question not asked in last year’s survey, just 10.3 percent will not offer some kind of free shipping during the holiday season.

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