OPI Products Inc. has put social media at the heart of its communications strategy, and Suzi Weiss-Fischmann, executive vice president and cofounder of the nail lacquer company that was acquired by Coty Inc. in 2010, thinks all consumer goods companies have to do the same if they hope to survive.
“Clearly, customers expect more from brands today,” she declared. “They expect brands to understand, engage with them, listen to their needs, have a dialogue and create products that fit real needs.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)