By  on June 11, 2012

Social media is a key area for retailers to have a presence — the good news is they don’t have to spend a lot for that.

That was one conclusion from a panel of experts who spoke on “Improving Profitability in the Retail Community” on Wednesday evening at the Cornell Club. The program was hosted by Geller & Co. and moderated by WWD news director Lisa Lockwood. Panel participants were Holly Felder Etlin, managing partner at Alix Partners; Robert V. Grecco, corporate vice president and corporate controller at Ralph Lauren Corp.; Maggy Siegel, president and chief operating officer at Dylan’s Candy Bar, and Christopher Vignone, state and local tax director for the tax advisory services of financial service firm Geller & Co. Chris Clabby, managing director of Geller Tax Advisory Services opened the evening’s presentation. 

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