By  on September 21, 2009

There’s at least one surefire way to reach men — sports — and J.C. Penney and Phillips-Van Heusen are turning to football to bolster their relationship with the male shopper.

In a new marketing initiative that will run through February, the companies have teamed up with the Pro Football Hall of Fame to provide the first-ever forum for fans to vote and debate their choices for 2010 inductees.

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