Beginning in January, Procter & Gamble will start shipping its first products that include sustainable and recyclable plastic sourced from Brazilian sugarcane.
Beauty is the first category from the consumer products giant to kick off the new sustainable effort, to be seen specifically in CoverGirl’s new NatureLuxe Silk Foundation. Items within Pantene and Max Factor are slated to utilize the new sustainable packaging later in 2011, said Jenny Rushmore, sustainability leader at P&G Beauty & Grooming.
“It will include a very small amount of the sugarcane-derived packaging, using a pilot quantity that was made available to us from the sugarcane-plastic manufacturer,” said Rushmore, “As we learn, it is our intention to increase the amounts of bioresin we use over time.”
P&G reaffirmed its commitment to sustainability and meeting its goal that by 2020 it will use 30 percent renewable energy in manufacturing and will be replacing 25 percent of its petroleum-based materials with renewable materials.
P&G would not disclose what percentage levels its renewable energy in manufacturing currently are, but Rushmore said their 2020 goal “is a significant increase” over what is being practiced now.
Rushmore added that P&G is working with architect and “Cradle to Cradle” author William McDonough to build more environmentally friendly manufacturing facilities worldwide, and that a hair care plant in Romania was completed in the fourth quarter. It produces 50 percent lower carbon emissions per unit of production compared to P&G’s most current sustainable plant, according to the firm.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)