By  on December 15, 2010

Beginning in January, Procter & Gamble will start shipping its first products that include sustainable and recyclable plastic sourced from Brazilian sugarcane.

Beauty is the first category from the consumer products giant to kick off the new sustainable effort, to be seen specifically in CoverGirl’s new NatureLuxe Silk Foundation. Items within Pantene and Max Factor are slated to utilize the new sustainable packaging later in 2011, said Jenny Rushmore, sustainability leader at P&G Beauty & Grooming.

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