With its first retail deal in place with Staples, the Burch Creative Capital-backed office supply company Poppin plans to take its fashion-geared business international.
In addition to its own Web site, the company is now selling its colorful notebooks and desk supplies exclusively at select Staples stores and via the Staples Web site. Poppin, which also sells furniture, wall art and gifts, is working on a distribution deal with a design-oriented domestic chain and it also expects to reveal its first international deal July 15. The company will expand its wall art and introduce soft goods for back-to-school including totes and bags for work.
The plan is to exceed $1 billion in sales within the next five to seven years, said chief executive officer and chairman Randy Nicolau. The company is developing its first TV commercial, and starting next year, there are plans to collaborate with fashion designers. To try to stand apart in the estimated $400 billion office supply arena, Poppin offers color-coded items that are merchandised in custom-designed, in-store fixtures. Such merchandising is the norm for fashion-driven stores, but it is new terrain for office ones, which haven’t changed a great deal in the past 25 years, he said. “We want people to realize, ‘Oh, all these things I used to ignore I can now personalize and accessorize like I do with everything else I own?’” Nicolau said. “We want people to dress their desks.”
With its bright color range, Poppin looks to be in the same vein as C. Wonder, but Nicolau insisted the companies operate as two separate entities. “We’re both just focusing on what’s relevant,” Nicolau said. Information is sometimes shared. When C. Wonder saw strong results for monogrammed products, Poppin started to sell them as well.
The company currently employs 40 people in New York and eight in Shanghai. With $11 million in recent financing, the aim is to have between 75 and 100 staffers by the end of this year, Nicolau said. Prior to teaming up with his friend Burch, he mapped out the concept for Demdex Inc., which Adobe bought in 2011. He also headed up AzoogleAds and was at one time president of Playboy.com.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)