With its first retail deal in place with Staples, the Burch Creative Capital-backed office supply company Poppin plans to take its fashion-geared business international.In addition to its own Web site, the company is now selling its colorful notebooks and desk supplies exclusively at select Staples stores and via the Staples Web site. Poppin, which also sells furniture, wall art and gifts, is working on a distribution deal with a design-oriented domestic chain and it also expects to reveal its first international deal July 15. The company will expand its wall art and introduce soft goods for back-to-school including totes and bags for work.The plan is to exceed $1 billion in sales within the next five to seven years, said chief executive officer and chairman Randy Nicolau. The company is developing its first TV commercial, and starting next year, there are plans to collaborate with fashion designers. To try to stand apart in the estimated $400 billion office supply arena, Poppin offers color-coded items that are merchandised in custom-designed, in-store fixtures. Such merchandising is the norm for fashion-driven stores, but it is new terrain for office ones, which haven’t changed a great deal in the past 25 years, he said. “We want people to realize, ‘Oh, all these things I used to ignore I can now personalize and accessorize like I do with everything else I own?’” Nicolau said. “We want people to dress their desks.”With its bright color range, Poppin looks to be in the same vein as C. Wonder, but Nicolau insisted the companies operate as two separate entities. “We’re both just focusing on what’s relevant,” Nicolau said. Information is sometimes shared. When C. Wonder saw strong results for monogrammed products, Poppin started to sell them as well.The company currently employs 40 people in New York and eight in Shanghai. With $11 million in recent financing, the aim is to have between 75 and 100 staffers by the end of this year, Nicolau said. Prior to teaming up with his friend Burch, he mapped out the concept for Demdex Inc., which Adobe bought in 2011. He also headed up AzoogleAds and was at one time president of Playboy.com.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim