By  on July 14, 2010

Miuccia Prada has struck a new jazzy chord, as the music genre influenced two key projects — the ad campaign and a new capsule collection of eyewear called Prada Swing Sunglasses by Luxottica.

Both projects will be unveiled globally tonight in New York at Joe’s Pub, one of the city’s better-known jazz clubs. The $245 eyewear will arrive in stores in October and meld the retro femininity of the Fifties with a Nineties’ minimalism. It will be carried in all Prada stores and in Luxottica’s Sunglass Hut retail chain.

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