Miuccia Prada has struck a new jazzy chord, as the music genre influenced two key projects — the ad campaign and a new capsule collection of eyewear called Prada Swing Sunglasses by Luxottica.
Both projects will be unveiled globally tonight in New York at Joe’s Pub, one of the city’s better-known jazz clubs. The $245 eyewear will arrive in stores in October and meld the retro femininity of the Fifties with a Nineties’ minimalism. It will be carried in all Prada stores and in Luxottica’s Sunglass Hut retail chain.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)