Miuccia Prada has struck a new jazzy chord, as the music genre influenced two key projects — the ad campaign and a new capsule collection of eyewear called Prada Swing Sunglasses by Luxottica.
Both projects will be unveiled globally tonight in New York at Joe’s Pub, one of the city’s better-known jazz clubs. The $245 eyewear will arrive in stores in October and meld the retro femininity of the Fifties with a Nineties’ minimalism. It will be carried in all Prada stores and in Luxottica’s Sunglass Hut retail chain.
The new undertaking comes with an artsy perk — a collaboration with international comic-book illustrators. Prada has lured a roster of participants, spanning well-known comic-book-design schools and independent illustrators, who will design their fantasy heroine. The requirement? ThatPrada Swing shades are worn in the strip. Submissions can be made from July 14 through Aug. 31, and the winning heroine will become the protagonist of a Prada comic.
The black, ivory and tortoise acetate sunglasses with metal logo feature colored lenses.
The new fall campaign was filmed by Steven Meisel at Joe’s Pub. Inside the smoky and ink-blue-lit locale, male and female models dance provocatively, showing off their winter clothes and sunglasses. Done up as a latter-day nightclub singer, model Angela Lindvall performs “Fever,” her hair swept up in a beehive bun and her eyes heavily made up. Stills of the video serve as Prada’s fall campaign. “We wanted to give continuity to the essence of the fall collection throughout all the product categories, and we really liked the idea of men and women interacting in a real context,” said Stefano Cantino, group communications director.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)