With a bold call for revolution, Deb Henretta, group president of global beauty care at Procter & Gamble Co., kicked off the 2013 Beauty Summit.
Henretta, who has made transformational changes to the structure of P&G Beauty during year one of her tenure, took as her topic digital innovation, and she didn’t mince words when it came to her assessment of beauty’s progress. “Leadership in the beauty industry evangelizes a digital figure, yet still under invests. The music does not match the words,” she declared, quoting from a conversation she had with digital guru Scott Galloway. “Are we really embracing digital as a transformational technology or do we hold too tightly to traditions?”
Citing some revolutionary moments in the history of the industry, from metal lipstick tubes to at-home hair color, she continued: “We have to step it up and innovate at the speed of digital, lest we risk becoming the Polaroid camera, the analogue telephone or the business pager of our industry.”
Henretta said that what’s needed is a fundamental shift in thinking from digital technology as a marketing tool to digital being fully integrated into all of a brand’s activities. She coined the term “GPT,” or “general purpose technology,” to describe her vision. “Digital must become integral to everything we do — how we think, how we design, how we manufacture,” she said.
The first step, Henretta said, is to envision the future, imagine the impossible. Noting that Nike has far transcended footwear by embedding digital into all aspects of its activities, she implored beauty companies to do the same. “We must make skin care more than a lotion for the body and lipstick more than adding color to your face,” Henretta said. “Imagine a lipstick that can tell you when it’s time to reapply, a lotion that can give you feedback about your skin’s health.”
Digital also fundamentally changes a brand’s relationship with consumers, Henretta said, particularly when it comes to product development. “It makes creation not just about designing for the consumer, but designing with them, from the start,” she emphasized.
Creating that connection is crucial to forge emotional bonds with consumers, because digital is a double-edged sword, both engaging and impersonal. Later, in response to a question, Henretta elaborated when asked about incorporating analytical data into beauty. “I have a love-hate relationship with data,” said Henretta. “It’s all about balance. You need to combine data with guts and judgment and that’s what creates breakthrough.”
Henretta concluded by acknowledging that change must start at the top. “To lead this revolution, we all have to roll up our sleeves to get the work done,” she said. She shared one way P&G Beauty has started to make her vision a reality, with its first crowdsourcing program for developing innovation, in which every employee can comment on new product ideas.
Most impressive, though, was that the program took only a “few hours” to develop, Henretta said, noting that speed is a crucial component of success today. “The world is no longer moving at a linear rate, but an exponential rate,” she said. “It is the pace of Generation Y and all generations to come.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)