By and and  on November 21, 2011

Retailers are set to do the seemingly impossible: Stage a Black Friday that will top even the aggressive promotions of recent years.

But whether all the unprecedented extended store hours and new mobile tactics being piled on to the traditional package of holiday coupons, discounts and doorbusters will lure the still-wary consumer and translate to better sales and profits remains questionable. Growing worries over the global economy, continued high unemployment, higher prices at retail and now oil prices that have again breached $100 a barrel are all contributing to an uncertain environment as the holiday shopping season approaches.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus