From sailors to athletes to princesses, Puig fragrance ads feature an impressive lineup of characters. For years, the firm has poured its creative energy into carefully constructed, fantasy-filled commercials that each tell the story of a specific brand.
Charles DeCaro, co-owner and creative director of the Laspata DeCaro creative marketing agency in New York, said Puig excels at creating unified narratives, which in turn give their products greater credibility with consumers. Prada’s Luna Rossa fragrance campaign, for instance, explicitly refers to the fashion house’s Luna Rossa Challenge sailing team, connecting the perfume to real athletes.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)