By  on October 6, 2009

BERLIN – Puma has signed a licensing agreement with the French mobile communications company Sagem Wireless to launch a Puma mobile handset in the second quarter of 2010.

The Puma phone is to be sold in Puma stores as well as through telecom operators, and will first be launched in Europe, with a global rollout to follow.

Puma declined to reveal financial terms or sales projections.

However, the German active sportswear company said the move is part of its strategy to expand into new categories that complement its footwear, apparel and accessory lines.

At present, there are Puma licenses for bodywear, socks, personal care products, eyewear, watches and bikes.

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