By  on May 15, 2008

BOSTON — It took five whacks of a Taittingers bottle, and help from a crew member, but Salma Hayek eventually christened Puma's "Il Mostro" yacht here, part of the sport lifestyle company's high-profile gambit to enter sailing.

Puma will enter the boat in the Volvo Ocean Race, a 37,000 nautical mile, globe-spanning contest that takes 10 months. The race — and the better-known America's Cup, a darling of luxury marketers — are sailing's major events.

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