BOSTON — It took five whacks of a Taittingers bottle, and help from a crew member, but Salma Hayek eventually christened Puma's "Il Mostro" yacht here, part of the sport lifestyle company's high-profile gambit to enter sailing.
Puma will enter the boat in the Volvo Ocean Race, a 37,000 nautical mile, globe-spanning contest that takes 10 months. The race — and the better-known America's Cup, a darling of luxury marketers — are sailing's major events.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)