By  on February 13, 2009

In terms of overall value, Russia is the major Eastern European market for many cosmetics firms, though Poland, with Ukraine at its heels, is currently in second place. The beauty sector in Poland, with a population of 38 million, was forecast to be worth $3.3 billion in 2008 by Euromonitor, while per-capita spending was at $88.


Poland is a market that’s growing rapidly: According to Grupa Kolastyna, which owns popular brands including Miraculum and Paloma, body care grew 19 percent in 2007, while face care expanded 13 percent.

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