El Palacio de Hierro took a leap forward when it released its Soy Totalmente Palacio campaign in 1996. It was a breakthrough, initially depicting fashionable women, an aspirational message with witty catch phrases and surreal imagery depicting the chic set.
It caught on to such a degree that the slogan has become part of Mexico’s vernacular, so when someone says to you, “Soy Totalmente Palacio,” it’s an expression of praise or admiration, suggesting that you are very stylish.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"