By  on February 5, 2008

MILAN — Rebecca Moses is back on the design scene with a home collection aimed at pushing people to change their cushions and dishes as easily as they switch shoes.

Moses has signed a four-year licensing agreement with Li & Fung Ltd.'s Homestead division to create a collection called Rebecca Moses Heart Soul Style. It will launch on Feb. 11 during New York Home Fashion Market and initially will be available only in the U.S.

"I believe the home still offers many untouched areas to exploit and my goal is to change the registry concept where people buy their home wares all at once," said Moses. "Mine is a philosophy of how to make a house a reflection of the individual."

Li & Fung, which is headquartered in Hong Kong, is the world's leading buying agency for consumer goods, managing the supply chain for retailers and brands worldwide. Its Homestead division is a leading designer and manufacturer of brands for the home fashion market.

David Greenstein, president of Homestead, expressed excitement about the project. "Given the distinct philosophy that Rebecca brings across a full range of offerings, we are committed to championing her as the freshest voice of the season."

The Rebecca Moses Heart Soul Style lineup includes soft and hard goods, including products in bed, bath, tabletops and gifts that can be mixed and matched. Prices and points of sales are still being determined.

Convinced the home is a person's most private domain, Moses said she aims to bring a more European sensibility inside the walls. "In Italy, for example, a bowl of pasta isn't just a bowl of pasta, but it celebrates family life, a moment to be together and you want to make it personal," said Moses, who lives in Quarona, in northern Italy.

A former fashion designer, Moses shuttered her namesake fashion line in 2002 and gained experience in the home arena when she repositioned Italian stationer Pineider and created a lifestyle concept around the firm's art-of-writing heritage.

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