Reebok is taking its iconic Freestyle shoe on a world tour with last week's launch of a campaign promoting an apparel and footwear line inspired by six fashion-forward cities and the women who live in them.
Following the Freestyle's 25th anniversary last year, the Freestyle World Tour Collection pays homage not only to the cities but also to "six authentic, aspirational women" with a shoe and clothing line designed for each one. The rollout schedule is as follows:
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"