Reebok is taking its iconic Freestyle shoe on a world tour with last week's launch of a campaign promoting an apparel and footwear line inspired by six fashion-forward cities and the women who live in them.
Following the Freestyle's 25th anniversary last year, the Freestyle World Tour Collection pays homage not only to the cities but also to "six authentic, aspirational women" with a shoe and clothing line designed for each one. The rollout schedule is as follows:
- In February, Tokyo will be represented by Ai Yasuda, one of Tokyo's first NFL cheerleaders, and the product will reflect the city's energy with neon pops of colors and features an infused foil print reminiscent of Tokyo's subway map.
- In March, Paris will be represented by French singer-songwriter Yelle. The product uses the cancan's traditional red, pink and black.
- In May, New Delhi will be represented by Bollywood actress Sagarika Ghatge, and the product features rich embossed satin, vibrant color and adornments such as on traditional Indian clothing.
- In July, Madrid will be represented by top Spanish model Bimba Bose, with the product conjuring the passion of flamenco dancers with floral designs and ruffle details.
- In September (during London Fashion Week), London will be represented by DJ Nikki Beatnik, and the product comes in traditional English materials like houndstooth, herringbone and heavy denim, plus the Tower of London's iconic raven is embroidered on the Freestyle's heel.
- In November, New York will be represented by actress Sheetal Sheth, who stars in the upcoming film "Looking for Comedy in the Muslim World," and the product will be taxi yellow and feature graphic prints of popular street names and tourist areas.
"The global nature of this iconic shoe is brought to life by interesting women," said Grace Pardy, Reebok's head of lifestyle marketing. "We wanted real women who are artistically making a difference — upcoming, free-spirited, authentic women."
Each Freestyle shoe will retail for $85, and the corresponding apparel collection of hoodies, track jackets, T-shirts and sweatshirts range from $28 to $75 at retail. The collections are designed to be relatively limited edition, available only this year in about 300 doors globally.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)