Reebok is taking its iconic Freestyle shoe on a world tour with last week's launch of a campaign promoting an apparel and footwear line inspired by six fashion-forward cities and the women who live in them.
Following the Freestyle's 25th anniversary last year, the Freestyle World Tour Collection pays homage not only to the cities but also to "six authentic, aspirational women" with a shoe and clothing line designed for each one. The rollout schedule is as follows:
- In February, Tokyo will be represented by Ai Yasuda, one of Tokyo's first NFL cheerleaders, and the product will reflect the city's energy with neon pops of colors and features an infused foil print reminiscent of Tokyo's subway map.
- In March, Paris will be represented by French singer-songwriter Yelle. The product uses the cancan's traditional red, pink and black.
- In May, New Delhi will be represented by Bollywood actress Sagarika Ghatge, and the product features rich embossed satin, vibrant color and adornments such as on traditional Indian clothing.
- In July, Madrid will be represented by top Spanish model Bimba Bose, with the product conjuring the passion of flamenco dancers with floral designs and ruffle details.
- In September (during London Fashion Week), London will be represented by DJ Nikki Beatnik, and the product comes in traditional English materials like houndstooth, herringbone and heavy denim, plus the Tower of London's iconic raven is embroidered on the Freestyle's heel.
- In November, New York will be represented by actress Sheetal Sheth, who stars in the upcoming film "Looking for Comedy in the Muslim World," and the product will be taxi yellow and feature graphic prints of popular street names and tourist areas.
"The global nature of this iconic shoe is brought to life by interesting women," said Grace Pardy, Reebok's head of lifestyle marketing. "We wanted real women who are artistically making a difference — upcoming, free-spirited, authentic women."
Each Freestyle shoe will retail for $85, and the corresponding apparel collection of hoodies, track jackets, T-shirts and sweatshirts range from $28 to $75 at retail. The collections are designed to be relatively limited edition, available only this year in about 300 doors globally.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast