With the goal of reaching more than 1.1 million female students, Rent the Runway is partnering with L’Oréal Paris on a large-scale marketing program.
The initiative, which kicks off this fall on over 200 college campuses across the country, will utilize Rent the Runway’s 1,000 collegiate brand ambassadors to market both companies through social media and interactive events. Plans call for L’Oréal to also conduct “campus-wide” sampling through on-campus events.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"