Even before the economy hit the skids, retailers were under increasing pressure to adapt to the fact that consumers are in the driver’s seat more than ever — and demanding more than ever. With the growth of TV shopping, mail-order, e-commerce and now mobile technologies, no longer can stores simply offer their wares Monday to Sunday, 9 to 9. But with the challenge comes opportunity to almost infinitely expand and market a brand. Companies from macys.com to David Yurman, Vivre to Martha Stewart Living Omnimedia Inc. discussed some of them at a one-day WWD Branding Forum, “Mastering the Multichannel World,” held in New York. Here, highlights of the day.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)