Even before the economy hit the skids, retailers were under increasing pressure to adapt to the fact that consumers are in the driver’s seat more than ever — and demanding more than ever. With the growth of TV shopping, mail-order, e-commerce and now mobile technologies, no longer can stores simply offer their wares Monday to Sunday, 9 to 9. But with the challenge comes opportunity to almost infinitely expand and market a brand. Companies from macys.com to David Yurman, Vivre to Martha Stewart Living Omnimedia Inc. discussed some of them at a one-day WWD Branding Forum, “Mastering the Multichannel World,” held in New York. Here, highlights of the day.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)