A number of retailers have crafted online video campaigns to reach shoppers during the holiday season, including Sephora, J.C. Penney, Lowe’s and Target.
Lowe’s Holiday Solutions Center went up on YouTube Nov. 6 and will stay through Dec. 31. The “channel,” as YouTube calls it, aggregates content from 11 partners, including Martha Stewart, Lowe’s and Epicurious. (Epicurious, like WWD, is owned by Condé Nast Publications Inc.)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)