By  on December 10, 2008

A number of retailers have crafted online video campaigns to reach shoppers during the holiday season, including Sephora, J.C. Penney, Lowe’s and Target.

Lowe’s Holiday Solutions Center went up on YouTube Nov. 6 and will stay through Dec. 31. The “channel,” as YouTube calls it, aggregates content from 11 partners, including Martha Stewart, Lowe’s and Epicurious. (Epicurious, like WWD, is owned by Condé Nast Publications Inc.)

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