NEW YORK — Retailers are connecting their physical stores with the digital world, said panelists atthe Wharton Interactive Retailing conference.
Best Buy Co. Inc., for example, is testing aservice from startup shopkick that will identify exactly where shoppers are in a store usinga unique ultrasonic fingerprint from their cellular phone. The purpose of the opt-in servicewould be to deliver relevant messages basedon physical context.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)