Revlon’s 2012 color cosmetics lineup includes a number of innovations, including PhotoReady Airbrush Mousse, PhotoReady 3D Volume Mascara, ColorStay 16 Hour Eyeshadow, ColorStay Creme Gel, ColorBurst Lip Butter and ColorStay Longwear Nail Enamel. But a new TV and print campaign, breaking in mid-January, looks to deliver these on a fresh platform.
Julia Goldin, global chief marketing officer for Revlon Inc., has unveiled a peek at the company’s 2012 global cosmetics print ads to WWD, one that aims to put forward an “aspirational vision a consumer can connect to” with eye-popping color and utilizing Revlon’s vast stable of talent.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)