Revlon’s 2012 color cosmetics lineup includes a number of innovations, including PhotoReady Airbrush Mousse, PhotoReady 3D Volume Mascara, ColorStay 16 Hour Eyeshadow, ColorStay Creme Gel, ColorBurst Lip Butter and ColorStay Longwear Nail Enamel. But a new TV and print campaign, breaking in mid-January, looks to deliver these on a fresh platform.
Julia Goldin, global chief marketing officer for Revlon Inc., has unveiled a peek at the company’s 2012 global cosmetics print ads to WWD, one that aims to put forward an “aspirational vision a consumer can connect to” with eye-popping color and utilizing Revlon’s vast stable of talent.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"