By  on April 11, 2014

E-commerce site Revolve is trying to turn up the volume on its brand messaging, and Iggy Azalea is part of the plan.


Starting officially May 14, the Australian hip-hop artist will be the face of Revolve’s summer campaign and be featured extensively in its content, including on a section called Spotlight. Revolve will also sell merchandise from Azalea’s North American concert tour and downloads from her album, “The New Classic,” scheduled to be released on April 22. The video for “Fancy,” which is the first single off the album and has garnered more than 11.8 million views on YouTube in about four weeks, riffs on the 1995 movie “Clueless” and kicks off with Azalea scrolling merchandise on Revolve.

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