E-commerce site Revolve is trying to turn up the volume on its brand messaging, and Iggy Azalea is part of the plan.
Starting officially May 14, the Australian hip-hop artist will be the face of Revolve’s summer campaign and be featured extensively in its content, including on a section called Spotlight. Revolve will also sell merchandise from Azalea’s North American concert tour and downloads from her album, “The New Classic,” scheduled to be released on April 22. The video for “Fancy,” which is the first single off the album and has garnered more than 11.8 million views on YouTube in about four weeks, riffs on the 1995 movie “Clueless” and kicks off with Azalea scrolling merchandise on Revolve.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)