By  on April 11, 2011

MILAN — The Amsterdam-based beauty brand Rituals is ramping up its international presence with two stores in the Italian cities of Brescia and Cremona.

Raymond Cloosterman, founder and chief executive officer of the company, said in a recent interview the company is on track to have 200 stores in 12 countries by the end of 2012. The brand currently has 150 stores worldwide, in Italy, Portugal, Spain, Germany, the Czech Republic, Croatia, Lithuania, Belgium, the Netherlands and the U.K., and around 250 shop-in-shops. An additional two stores are set to open in Northern Italy this year, with the intention to roll out a further 10 to 20 here by 2012.

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