With Kelly Ripa as its new face, Ryka plans to triple its business by 2009.
The $45 million active firm is leveraging the first celebrity endorsement in its 21-year history to broaden its customer base, which traditionally has been performance-oriented, according to Tom O'Riordan, chief executive officer of Ryka parent company American Sporting Goods.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)