By  on May 20, 2008

With Kelly Ripa as its new face, Ryka plans to triple its business by 2009.

The $45 million active firm is leveraging the first celebrity endorsement in its 21-year history to broaden its customer base, which traditionally has been performance-oriented, according to Tom O'Riordan, chief executive officer of Ryka parent company American Sporting Goods.

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