By  on January 24, 2008

SeaWeb, the ocean conservation organization, is depending on the fashion industry to save coral reefs.

The nonprofit organization teamed up with Julia Louis-Dreyfus, Tiffany & Co. chairman and chief executive officer Michael J. Kowalski, Chantecaille owner and founder Sylvie Chantecaille, Lela Rose, Vena Cava's Sophie Buhai and Michael Aram in launching Too Precious to Wear, a campaign to raise awareness of ocean corals.

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