Bebe is amping up its sex appeal — but knows where to draw the line.
That’s according to Steve Birkhold, Bebe Store Inc.’s chief executive officer, who likes to reference his company’s $10 million campaign that kicks off this Wednesday by saying, “For the Bebe girl, nine-to-five means 9 p.m. to 5 a.m.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)