Bebe is amping up its sex appeal — but knows where to draw the line.
That’s according to Steve Birkhold, Bebe Store Inc.’s chief executive officer, who likes to reference his company’s $10 million campaign that kicks off this Wednesday by saying, “For the Bebe girl, nine-to-five means 9 p.m. to 5 a.m.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)