MILAN — “The Italian market is difficult not only due to its geography but because there are so many different players. Our new flagship will ensure Sephora is recognized as a major player,” said Oliver Schaeffer, managing director international & development for Sephora, the LVMH Moët Hennessy Louis Vuitton-owned perfumery at the brand’s first Italian flagship on Corso Vittorio Emanuele that opened here recently.
Resembling a department store rather than a traditional perfumery, the new flagship contains 11,110 square feet on three floors.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"