By  on March 19, 2010

MILAN — “The Italian market is difficult not only due to its geography but because there are so many different players. Our new flagship will ensure Sephora is recognized as a major player,” said Oliver Schaeffer, managing director international & development for Sephora, the LVMH Moët Hennessy Louis Vuitton-owned perfumery at the brand’s first Italian flagship on Corso Vittorio Emanuele that opened here recently.

Resembling a department store rather than a traditional perfumery, the new flagship contains 11,110 square feet on three floors.

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