NEW YORK — Seven For All Mankind will open the doors of its first flagship here today with the aim of exposing its full collection of products to the city’s burgeoning influx of European tourists.
The premium denim label, which was acquired by VF Corp. in July 2007, revealed plans to open the 3,000-square-foot store in SoHo in late March. Seven takes over a space previously occupied by home and garden specialist Smith & Hawken at 394 West Broadway. The store will be Seven’s fourth full-price unit — joining stores in Los Angeles, Dallas and Malibu, Calif. — and will also be its largest.
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