By  on June 10, 2014

NEW YORK — While gamblers betting on California Chrome to cinch a Triple Crown victory at Saturday’s Belmont Stakes failed to cash in, Skechers’ sponsorship of the thoroughbred led to a major media windfall.

Chief executive officer Robert Greenberg said, “We were on 400 TV shows in one day. What’s the value of that — my God.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus