GOOD CAUSE: The Body Shop and MTV kicked off their Move Your Lips campaign to raise awareness for HIV and AIDS on Thursday with an event at The Body Shop at New York's Grand Central Station, where the campaign's spokesperson, R&B singer Estelle, was on hand. As part of the effort, which targets people under 25 years old, The Body Shop will introduce a limited edition Guarana Lip Butter for $8. From every lip butter sold, $5 will go to The MTV Staying Alive Foundation, which helps fight the stigma and discrimination associated with HIV and AIDS and educates people on protective measures against the disease. "This is a very important cause because it helps promote awareness about disease," said Estelle. "It's about protecting yourself and educating others about taking preventative measures." MTV and The Body Shop have raised about $860,000 for the Staying Alive Foundation to date.
DOVE'S LATEST REEL: As the next phase of the Campaign for Real Beauty, Dove has partnered with MTV to create "Fresh Takes," a microseries aimed at women in their 20s featuring the new line Dove Go Fresh and starring Grammy-winning artist Alicia Keys. "This campaign is aimed at today's real-life twentysomething women who feel pressure — all intensified by a critical inner voice — to pursue and attain a success before turning 30," said Kathy O'Brien, Dove's marketing director. "The series stars Alicia Keys and uses entertainment and humor to give viewers a look at three twentysomething girlfriends as they put their everyday pressures in a fresh perspective." Dove has partnered with MTV and developed mobile and online components. "Fresh Takes," which premiered last week on MTV's "The Hills," is broadcasting three-minute episodes nationwide over a five-week period from March 24 to April 21. In addition, Dove Go Fresh is reaching young women in other ways with strategic media partnerships with print and online entities, including social networking sites like Facebook. The advertisements feature fun images, and clever tag lines such as: "All the liquid courage you need," and "No girl should need a guy to get that tingly-all-over feeling."
STRESS FREE: To help promote Johnson & Johnson's Melt Away Stress line of adult skin care products, the company has partnered with Glam Media to launch on Wednesday a new online campaign and microsite, www.JohnsonsForYou.comEscape. The site will include videos featuring stress expert, Dr. Michelle Callahan, and Ana Ortiz of "Ugly Betty," who will talk about how to relieve stress. To raise brand awareness, the company aims to create an interactive way to tap consumers' attention with user-generated content, contests and a getaway sweepstakes. The launch also ties in with the recent launch of Melt Away Stress Dreamy Night Cream.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye