GOOD CAUSE: The Body Shop and MTV kicked off their Move Your Lips campaign to raise awareness for HIV and AIDS on Thursday with an event at The Body Shop at New York's Grand Central Station, where the campaign's spokesperson, R&B singer Estelle, was on hand. As part of the effort, which targets people under 25 years old, The Body Shop will introduce a limited edition Guarana Lip Butter for $8. From every lip butter sold, $5 will go to The MTV Staying Alive Foundation, which helps fight the stigma and discrimination associated with HIV and AIDS and educates people on protective measures against the disease. "This is a very important cause because it helps promote awareness about disease," said Estelle. "It's about protecting yourself and educating others about taking preventative measures." MTV and The Body Shop have raised about $860,000 for the Staying Alive Foundation to date.
DOVE'S LATEST REEL: As the next phase of the Campaign for Real Beauty, Dove has partnered with MTV to create "Fresh Takes," a microseries aimed at women in their 20s featuring the new line Dove Go Fresh and starring Grammy-winning artist Alicia Keys. "This campaign is aimed at today's real-life twentysomething women who feel pressure — all intensified by a critical inner voice — to pursue and attain a success before turning 30," said Kathy O'Brien, Dove's marketing director. "The series stars Alicia Keys and uses entertainment and humor to give viewers a look at three twentysomething girlfriends as they put their everyday pressures in a fresh perspective." Dove has partnered with MTV and developed mobile and online components. "Fresh Takes," which premiered last week on MTV's "The Hills," is broadcasting three-minute episodes nationwide over a five-week period from March 24 to April 21. In addition, Dove Go Fresh is reaching young women in other ways with strategic media partnerships with print and online entities, including social networking sites like Facebook. The advertisements feature fun images, and clever tag lines such as: "All the liquid courage you need," and "No girl should need a guy to get that tingly-all-over feeling."
STRESS FREE: To help promote Johnson & Johnson's Melt Away Stress line of adult skin care products, the company has partnered with Glam Media to launch on Wednesday a new online campaign and microsite, www.JohnsonsForYou.comEscape. The site will include videos featuring stress expert, Dr. Michelle Callahan, and Ana Ortiz of "Ugly Betty," who will talk about how to relieve stress. To raise brand awareness, the company aims to create an interactive way to tap consumers' attention with user-generated content, contests and a getaway sweepstakes. The launch also ties in with the recent launch of Melt Away Stress Dreamy Night Cream.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty